You’re probably wondering how to get the most out of your follow-up emails. The answer is simple: be creative! Follow these tips and you’ll see an increase in responses, clicks, and conversions.
- Keep it short and sweet. Thank your contacts for their time, remind them what they signed up for, and include a CTA. That’s it! No need to go into too much detail or ramble on. Just get to the point.
- Get personal. Use merge tags to insert personalized information into your email, like the recipient’s first name or company name. This will help your message stand out from the hundreds of other generic emails they receive every day.
- Make it visually appealing. People are visual creatures, so make sure your email looks good! Use images, infographics, videos, or any other type of rich media to break up the email.
How to Write Great Follow-Up Emails
When it comes to writing a follow up email, the most important thing to keep in mind is tonality. The way you sound in an email can be just as important as what you say. You want to come across as confident without sounding arrogant, friendly without sounding too familiar, and professional without sounding cold.
Assuming you have a good grasp of what you want to say in your email, the next step is to figure out how you want to say it. Do you want to sound casual or formal? Joking or serious? The tone of your email should match the relationship you have with the person you’re emailing. If you’re emailing someone you don’t know well, err on the side of formality. If you’re emailing a close friend, you can afford to be more casual.
Once you’ve decided on the general tone of your email, it’s time to start writing. Keep your sentences short and to the point. Be polite and courteous, but don’t go overboard with compliments or flattery. Get straight to the point and avoid beating around the bush. Be confident without sounding like you’re bragging.
End with a call to action. Make it clear what you want the recipient of your email to do next. Whether it’s setting up a meeting or sending over some information, make sure they know what’s expected of them.
The Perfect Balance
A well-written follow up email strikes the perfect balance between sounding professional and polite, while also being friendly and conversational. Keep these tips in mind the next time you need to send a follow up email, and you’ll be sure to make a good impression.