The finest of both physical and digital retail are combined in “phygital,” which blends the advantages of internet purchasing with the more sociable and individualised experience of in-store shopping. Tech-savvy retailers are aggressively utilising technology to improve the physical retail space and create a unique and memorable shopping experience for their customers to provide a more immersive brand and shopping experience.
The “click and collect” service would serve as a simple illustration. To get the best deals, shoppers can explore online, compare prices, read reviews, and focus their search. However, they continue to pick up the item in person from the business. They still get to inspect the item before leaving the store, and it makes returns simple.
But with the appropriate technology, physical retail’s future is likely to become far more advanced. Automated checkouts are now typical in grocery shops, but they may eventually eliminate the need for store employees. Indoor location technology is beginning to help customers in large department shops and shopping malls with digital navigating, much as exterior geolocation systems like Google Maps. Personalized offers are becoming a reality thanks to location-based technology, which allows smartphones to get push messages when a user enters a physical store.
Importance of Phygital (Physical and digital) retail:
Virtual changing rooms are only one example of the virtual experiences that augmented and virtual reality and related technology are beginning to offer for goods or services in-store. Retailers may now engage customers in real-time with personalised, pertinent, and anticipated marketing content thanks to digital signage: products like flash sales or recommended.
Virtual changing rooms are only one example of the virtual experiences that augmented and virtual reality and related technology are beginning to offer for goods or services in-store. Retailers may now engage customers with personalised, pertinent, and anticipated marketing content in real-time by using digital signage to promote related products or run flash specials.
It all boils down to two factors: the kind of goods you’re offering and the location where you’re most likely to find your primary clientele. However, tech-savvy retailers in the UAE are investigating the commercial advantages of merging the best of digital and physical stores through phygital rather than competing through a single channel—online or offline.
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